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RESTON, VA - April 4, 2005 - iMedOptions, a leader in the development of innovative interactive medical education for healthcare professionals, today announced that it has changed its name to Clinical Care Options (CCO) to better reflect its programming breadth and the strength of its products. CCO is already an established brand among specialists caring for HIV/AIDS patients, as the company has produced the CCO HIV Annual Symposium for 16 years. The company has rebranded and its new corporate identity has been launched on the company's website, www.clinicaloptions.com.
"Our new company name, Clinical Care Options, leverages the brand we have established in the community and provides a crisp definition of who we are and what we deliver -- truly innovative educational models to the medical community in the service of improving patient care," said Jeffrey L. Drezner, MD, PhD, the company's chief executive officer and founder. "We believe the new branding will more clearly communicate these distinct attributes to our physician customers who will use our specialty portals in HIV, hepatitis and oncology/hematology."
About Clinical Care Options
Clinical Care Options (formerly iMedOptions), the leader in the development of innovative interactive medical education programs for healthcare professionals, creates and publishes original continuing medical education (CME) and information resources that translate the latest developments in science and medicine to treatment options. Utilizing specialty-specific advisory boards comprised of renowned experts, Clinical Care Options develops exceptional editorial content for its proprietary state-of-the-art technology and distributes it online via its own specialty portals in HIV, hepatitis and oncology/hematology. In addition to its industry-leading web-based programs, Clinical Care Options disseminates the latest in medical treatment through live meetings, including its Annual Clinical Care Options for HIV Symposium, and through print materials. For more information about the company and its programs, visit its Web site at www.clinicaloptions.com.
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